The Studio Journal
Beauty that lasts.
Honest advice on permanent makeup, healing, and getting the most out of your treatments — written by Sam from the studio.

Dark Lip Neutralisation: The Complete Guide
Hyperpigmented lips are one of the most common concerns among South African women — and one of the most fixable. Here is everything you need to know about the treatment.

Advice
How to Choose a Permanent Makeup Artist in Johannesburg (8 Questions to Ask First)
Permanent makeup is not reversible. Choosing the wrong artist is a mistake that costs you more than the original price. Here is how to evaluate anyone before you book.

Eyes
Permanent Eyeliner Tattoo: The Complete Guide for SA Women
Waking up with defined eyes — no smudging, no reapplication, no skill required. Here is everything you need to know about permanent eyeliner before booking.

Lips
Lip Blush Tattoo South Africa: What It Is, Who It Is For, and What to Expect
Lip blush gives you a soft, natural-looking wash of colour — like your lips on a good day, permanently. Here is the complete guide for South African women.

Brows
Brow Lamination in Johannesburg: What It Is, What It Costs, and Who It Is For
Brow lamination gives you full, brushed-up brows without needles or permanent pigment. Here is everything you need to know before booking in Johannesburg.

Brows
How Long Does Microblading Last? The Honest Answer for SA Clients
One to three years — but the range is wide and the factors that shorten it are completely avoidable. Here is what actually determines how long your microblading holds.

Brows
Microblading vs Powder Brows: Which Is Right For Your Skin?
Both give you full, defined brows without daily makeup. But they work completely differently — and the wrong choice for your skin type will cost you. Here's how to decide.

Aftercare
Permanent Makeup Aftercare: The Complete Healing Guide
The difference between a result you love and one you have to correct usually comes down to aftercare. Here is exactly what to do — and not do — week by week.

Advice
How Much Does Permanent Makeup Cost in South Africa?
Prices vary wildly — and cheap permanent makeup is a false economy. Here is what you should actually expect to pay, and why.
